Entertainment
MAST advises clients across the entertainment value chain, including record labels, music and artist management agencies, and drama production companies.
As Korean content—music, film, television, and creator-driven media—reaches global audiences, the commercial relationships behind it have grown increasingly complex and cross-border. In an industry where intangible intellectual property is the core asset and where many parties and significant capital intersect, disputes often arise from ambiguity in how rights and obligations are structured at the outset.
Drawing on extensive experience advising content producers, agencies, and creators, MAST helps clients structure these relationships clearly from the start and resolve disputes decisively when they arise. We act as effective Korea-side counsel for international clients engaging with the Korean entertainment market, and for Korean clients expanding abroad.
Key Practices
Intellectual Property
- + Designing and reviewing exclusive agreements with artists, creators, and influencers
- + Handling IP disputes, including copyright and trade secret infringement
Platform Distribution
- + Advising on content supply and production agreements with OTT platforms and distributors