Entertainment
For technology, creative content and media innovation,
a strategic legal partner to the entertainment industry
As digital innovation spreads and media platforms multiply, technology-driven IT businesses and the content industry are converging and reshaping how we live. Unlike traditional industries, these creative businesses succeed or fail on whether they can secure intangible intellectual property (IP) as their core competitive advantage and hold on to it. MAST diagnoses risks in advance so that the original ideas and rights of companies and creators are not infringed, and proposes a seamless internal protection framework and compliance regime.
The entertainment field, represented by film, media, music, animation and the creator-driven MCN industry, is a future-oriented core industry that generates exceptional added value. Because the industry organically connects countless parties and vast amounts of capital, disputes arising from ambiguity in contractual relationships take widely varied forms. MAST works across contract design between artists or creators and their agencies, copyright and IP protection and dispute resolution, content distribution agreements, regulatory response in the K-POP platform and media industries, and investment and M&A. That range lets us head off conflict before it arises, and when problems do occur we respond promptly and with a clearly defined strategy to secure practical remedies for our clients' rights.
Key Services
Intellectual Property (IP)
In the age of digital content and platforms, we act early to protect the original ideas and rights of companies and creators.
- +Strategic registration and protection of intangible assets such as copyrights, trademarks, portrait rights and design rights
- +Response to intellectual property disputes such as trade secret and copyright infringement (civil and criminal litigation and injunctions)
- +Review of content distribution and licensing agreements, analysis of platform distribution structures, and support in contract negotiations
- +IP-backed financing, valuation and legal advisory on content monetization
Entertainment & Content
We provide one-stop coordination of the complex contractual relationships of the globally expanding K-Content industry and defend against its risks.
- +Design and legal review of exclusive agreements for artists, creators and influencers
- +Establishment of agencies and management companies, and advisory on enhancing internal governance and control structures
- +Advisory on fundraising for entertainment companies, strategic alliances, and M&A between media companies
- +Advisory on content supply and production outsourcing agreements with OTT and platform companies
- +Exclusive agreement disputes, claims for unpaid settlement amounts, injunctions suspending the effect of exclusive agreements, and damages litigation
- +Review of government regulation in the K-POP, media and broadcasting industries, and government relations advisory with the relevant authorities